Court rules Coles misled shoppers with its ‘Down Down’ discount campaign
Landmark finding against supermarket giant comes after competition watchdog argued that markdowns did not represent genuine savings
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Coles misled Australian shoppers by promoting fake “Down Down” discounts on everyday grocery products, the federal court has ruled in a landmark decision for the supermarket industry.
Justice Michael O’Bryan handed down his judgment on Thursday, delivering a significant blow to Australia’s second-largest supermarket chain, which had argued that the discounts represented genuine savings during a period of high inflation.
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